46
Zhang Peili
Standard Translation
2008 – 2010
LED high–definition full colour monitor, computer
Zhang Peili responds to the library-as-site with a work that is immersed in language and
the authority of the written word.
Standard Translation
visually elevates text and
disintegrates meaning in a process that typifies the artist’s hallmark deconstruction of
both media and language.
The artwork is activated on an LED high definition full colour monitor. Custom built to
the artist’s specifications, the screen evokes the running text displays commonly used to
present news headlines, informative announcements and stock market share price
information. Subverting this business orientated globalised information medium, the artist
uses the common computer translation software, Google Translate, to process the meaning
of a Chinese axiom.
